Exploring Business History: A Collaborative Approach to Research and Heritage Marketing

The Centre for Business History (CBH) fosters international collaboration among researchers and practitioners. By integrating academic research with business practices, CBH enhances understanding of business archives and heritage marketing, inspired by leading institutions in Europe. Join us in exploring the rich tapestry of business history and its significance.

5/8/20241 min read

A large rectangular sign attached to a concrete building displays the text 'CHICAGO BOOTH' in bold letters, with 'The University of Chicago Booth School of Business' subtitled beneath it. Part of a city skyline is visible in the background.
A large rectangular sign attached to a concrete building displays the text 'CHICAGO BOOTH' in bold letters, with 'The University of Chicago Booth School of Business' subtitled beneath it. Part of a city skyline is visible in the background.

Business history insights